Ad view ability is a critical factor in maximizing the effectiveness of your advertising campaign. The right choice of ads can significantly boost engagement, improve conversion rates, and enhance the overall performance of your marketing efforts.
Get startedFor website spaces that can’t accommodate larger rectangles, the Small Square Ad (200 x 200) would be an ideal choice. The Small Square Ad (200 x 200) isn’t bigger ergo produces subpar ad performance. You can set it in many areas on your website, such as the sidebar, or to break up content. Besides, the ad can be filled with text, images, and even rich media.
| Max file size | Colour Format | |
|---|---|---|
| 100kb | RGB | |
| Resolution | File format | |
| 72DPIDPI | GIF,GPEG,JPG,PNG | |
The less popular Large Leaderboard Ad (970 x 90) is used as a pushdown ad and replaced the 728 x 90. Its length is visually arresting, ergo positioned above the fold on a site. Their large size makes them ideal for websites that get traffic from desktops. The best way to monetize them is to use them as part of a package and not stand independently.
| Max file size | Colour Format | |
|---|---|---|
| 100kb | RGB | |
| Resolution | File format | |
| 72DPIDPI | GIF, JPEG, JPG, PNG, | |
The medium rectangle is a rectangular ad space that measures 300 pixels wide by 250 pixels high (320×250). It is often integrated into the editorial content of a website. Through its proximity to the content, the format strengthens confidence in the advertising message and achieves a high advertising impact. It is one of the most popular and standard advertising formats in digital advertising.
| Max file size | Colour Format | |
|---|---|---|
| 100kb | RGB | |
| Resolution | File format | |
| 72DPIDPI | GIF, JPEG, JPG, PNG | |
A Leaderboard Ad size 728 pixels wide by 90 pixels tall is usually placed at the top of a page, so as to be seen by the user immediately when the page loads. Leaderboard ads are possibly the most valuable/costly as they generally perform really well.
| Max file size | Colour Format | |
|---|---|---|
| 500kb | RGB | |
| Resolution | File format | |
| 72DPIDPI | GIF, JPEG, JPG, PNG | |
